Advantage Consulting

our policies

  • After we build your website, we give you all the passwords, digital files and other information you need to be in full control.
  • Because our digital marketing strategies almost always put our customers at the top of search engine results, we always check for conflicts of interest to ensure that one of your competitors is not already one of our clients.
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latest news

Beware Of Domain Name Renewal Scams

After harvesting your details from public records, scammers will generate a convincing "renewal notice" for your domain name. The renewal notice is then sent by postal mail, e-mail or both. The fraudsters sending you this notice are not really the current registrar of your domain -- they're simply trying to trick you into transferring your domain name registration to their company, often at rates several hundred percent higher than normal.

In other variants of this scam, you end up not renewing your domain name, but buying a new name that is similar to the one you already own. The worst offenders just take your money and disappear, and you never get anything for what you paid

Review Your Search Engine Meta Tags

Meta tags are small pieces of text that describe a web page's content. The meta tags are not visible on the page itself, but they are critical for things like telling search engines why visitors should be sent to your web site. Many people set up their meta tags, and then forget about them. In reality, meta tags that worked well last month, may not be the right ones to bring people to your site this month. You should watch how your search engine rankings change and revisit your meta tags when necessary.

Of course, meta tags are only one piece of a good search engine optimization strategy. In the digital world, just like in the real world, constant diligence is essential to keep ahead of your competitors. You should schedule time at least weekly to review all the components of your digital marketing strategy and make modifications as needed. After all -- that's what your competitors are doing.

Keep in mind that we can help you with this: just call us, or schedule an appointment.

You Need A Mobile Version Of Your Website

On April 21, 2015, Google began using a new ranking algorithm that gives preference to web pages that maintain a separate version for mobile devices like smartphones and tablets. Currently the difference between mobile search results and desktop search results seems to be stabilizing at around 70%. This issue will only become more important as time goes on and people use mobile devices more and more often.